The streaming giant on Wednesday announced a major overhaul of its home page, the first redesign since it unveiled its current home page in November 2013. Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be considered „small tests,“ meaning that not all Netflix users will initially receive the tools, the global scale of the tests suggests a much larger undertaking. The streamer’s sleek new TV home page will move its main menu […]
Netflix is getting its first facelift in 12 years.
The streaming giant on Wednesday announced a major overhaul of its home page, the first redesign since it unveiled its current home page in November 2013. Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be considered „small tests,“ meaning that not all Netflix users will initially receive the tools, the global scale of the tests suggests a much larger undertaking. The streamer’s sleek new TV home page will move its main menu […]